New research conducted by Procter & Gamble Beauty suggests two main reasons why some sunscreens fail to provide adequate protection: sunscreens have a gap in UVA coverage and many consumers apply sunscreen incorrectly. The research, presented at the 2004 American Academy of Dermatology meeting, was based on an analysis of 188 sunscreen products. Findings revealed that while 82% of current sunscreens claim UVA protection, only 56% have long wavelength UVA-I filters. Also, most do not protec...